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Behind the Formula: the Founders’ Story of GRNS.

Our Path From Idea to Innovation In Foundational Health.

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This journal is our record of that vision in motion. It captures the trials, breakthroughs, and milestones along the way — the evolution of two founders chasing something bigger than a product: a movement that makes everyday health simple, proven, and uncompromising.

2022

Foundations in Evidence

GRNS didn’t start with a business plan. It started with a belief: that health should be simple, proven, and something we could build with the community, not just sell to it.

In 2022, we saw how many powders looked good on the shelf but lacked the basics — no testing, too many nasties, no science behind the claims. At the same time, we felt a pull to contribute to the growing wellness space, to be part of a movement that made everyday health accessible and real.

That’s where the idea for GRNS was born.

2023

Formulation Through Experimentation

By 2023, we were deep in experiments. Dozens of blends came and went — most ended up in the bin. Talking to experts, researching the literature. Our office was 98% covered in scoops, powder, and failed formulas.

But this was the year GRNS first reached people beyond us. We launched a bare-bones store, shipped our first tubs, and got feedback that was as raw and honest as it gets. It wasn’t perfect, but it was the first step in turning an idea into something people could actually hold in their hands.

2024

Scaling Science Into Systems

2024 was the year GRNS starting levelling up. We became GRNS AUS Pty Ltd, brought together a crew who shared our vision, and scaled subscriptions far beyond those early customers. We re-designed our tub and product, and it became more recognisable to what it is today.

We launched GRNHOUSE as a hub of credible health knowledge, started the Everyday Performers community, where we partnered with Olympians, athletes, and everyday health freaks who trusted our formula.

More than anything, 2024 was about connection — building GRNS not just as a product, but as a voice in the wider health and wellness community.

2025

Next-Generation Formula

This year has been about consolidating. We released our new, improved formula with a stronger blend of ingredients, refined our tubs and bottles, and made one of our toughest calls: pausing all new subscriptions for two months. We poured all that way had into R&D and developed the most comprehensive formula we could, whilst still remaining affordable. It was a tough call, and it nearly bankrupt us, but it was to make our product even better and create the formula the right way.

That decision reflected why we started GRNS in the first place — to do things properly, even when it hurts growth.

And now, GRNS has begun its global journey. Even though GRNS does not advertise or partner with any International athletes/sports-people, we became global and saw demand in our formula world-wide.

Current

Looking Back, Moving Forward

From scribbles and microscopes in 2022 to a global supprt in 2025, the GRNS journey has never been just about filling a market gap. It’s been about building something with the health community, for the health community — a product that’s transparent, effective, and driven by people who live it every day.

We’re still learning, still building, and still chasing that same vision: to make foundational health simple, proven, and accessible.

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Two friends sharing a moment of connection, smiling and toasting with GRNS greens drinks in a modern kitchen setting, embodying health and happiness

Always Improving
Constantly Evolving
Forever Health First.

GRNS Daily Super Greens¹ *Next Generation

94%

Of people felt

noticeable results in

30 days.

96%

Of purchasers are

subscribers.

9/10

Of people continue past 60 days.

250^

Peer-reviewed journals,

meta-reviews, and clinical

trials collected for ingredient selection.

What's Inside?

Your daily nutritional wellness tools.

Science - Backed

Tastes Subtle and Refreshing

Easy, Convenient, Affordable

Donates to Charity

Invest In You.

Trusted by the Health and Wellness Community

FAQ

What Is GRNS?

GRNS is a wellness tool targeting all areas of your health.

Our formula is a hand-picked collection of 40+ Superfoods and Greens and combines many different supplements and foundational health tools into one easy to absorb package that provides scientific benefits in both long and short term health dimensions.

Who Is GRNS Made For?

GRNS uses the latest science of human health and delivers it into the easiest, most accesible form. It is made for everyone who is seeking a health and wellbeing lifestyle and longevity.

Will I Feel a Difference?

Short answer, Yes.

Long answer, each person reacts to micronutrients differently and vary on many things such as diet, environment, age, fitness etc. Our body systems also react differently to different targeted molecules. Gut and digestion improvements are normally felt within 24-48 hours, whilst cognition and stress improvements require consistent use over weeks. Our formula targets the entire body, therefore depending on interrelationships, consistent use over weeks will provide clear changes in energy, mood, glow, and foundational wellness.

How Does GRNS Help?

The power of research has shown us the natural ingredients around us that can elevate our health beyond the normal. Many of these ingredients are hard to get or are becoming an increasingly diminishing part our diet due to the diet decisions of adults today.

We provide these along with empirically evaluated ingredients that, through the many interconnected axis in the body, collectively nourish your systems and elevate your health.

How Often Do I Use GRNS?

GRNS is intended to be used daily - once a day - in the morning.

What Is the Serving Size

One serving = 1 heaped teaspoon (8g) into at least 300ml of water, smoothies, yoghurt, juice, or your favourite liquid. Enjoy once or twice daily.

How Can I Track My Order?

Upon order confirmation you will receive an Australia Post tracking number and a link to the tracking section.

How Long is delivery?

Standard Delivery: 4-7 Business Days

Express Delivery: 1-4 Business Days

How Long Does It Take to Run Out?

We provide 30 servings for daily use. Members usually opt for monthly refills.

Vegan, Celiac, GF, Pregnant, Breastfeeding

GRNS Is: Added Sugar Free, Sweetener Free, Gluten Free, Diet-Friendly, Vegan, Dairy Free, Added Caffeine Free, Lactose Free, GMO Free.

GRNS Is not recommended for Pregnancy, Breastfeeding, People Under 16.

** Consult a Physician For Any Questions Or Queries Specific To Your Situation and Health.

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*The statements have not been evaluated by the TGA / Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Information on this site is provided for informational purposes only. It is not meant to substitute for medical advice from your physician or other medical professional. You should not use the information contained herein for diagnosing or treating a health problem or disease, or prescribing any medication. Carefully read all product documentation. If you have or suspect that you have a medical problem, promptly contact your regular health care provider.

Address: 470 St Kilda Road Melbourne VIC 3004

Proudly Australian. www.grns.com.au